The Story Behind the Brand

Rethink the lunch bag! The Canadian company SoYoung has made fans of us all. They offer thoughtfully designed and eco-friendly lunch bags for kids and mom’s alike. The SoYoung lunch bags are made of linen which is a naturally resilient textile that can be grown without pesticides and requires less water than other fibres. That being said, the linen bags are machine washable - yes, they can be washed in the machine! That is the number one question we get asked at the shop. Everyone has had some food leakage experience and they just want to be able to thoroughly clean their lunch bag to remove that lingering smell.

All SoYoung lunch bags also come with a removable insert lining. This makes for easy daily cleaning - just remove the insert and rinse it out in the sink. The interior of the lunch bag is insulated which help retain temperatures for longer periods. Which means put an ice pack in the lunch bag and it will keep cooler longer.

Ok, but why are these lunch bags so popular? well, everyone loves the artwork on the lunch bags. The fact they are printed on linen material makes them stand out and look ultra fashionable. They even have collections of illustrations designed by featured artists. Check out their PixoPop collection by artist Ali Sabet.

As part of their collection, SoYoung has created matching small cooler bags, lunch box bags as well as toddler and grade school backpacks. For moms, the same cooler bags in a larger format with some very beautiful grown up designs.

Some well-thought out accessories also available from SoYoung are their water bottle bags and non-toxic functional ice packs that will remain condensation free as they keep your lunches cool throughout the day.