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The Story Behind the Brand - Abeego

The Story Behind the Brand - Abeego

In 2008 Toni Desrosiers invented Abeego, the original beeswax wrap on two founding principles. As Toni explains here, the first principal is that it’s logical. It breathes. If living food needed to be wrapped in airtight wrap the rind, peel or skin would be airtight. It’s not. The second principal being that it’s inspirational. It looks good, feels good, smells good and fosters a healthier relationship with food.

Before Abeego, Toni was a practicing holistic nutritionist which meant using natural foods and products to heal patients. Toni explains the seed for Abeego was planted the day she realized the food wrap she was using to keep her food “fresh” didn’t look or act anything like the peel, skin, shell or rind nature used to protect her food. She became obsessed with proving that there was a natural way to keep food fresh while allowing for the modern convenience of the conventional food wrap. She literally searched through archives, museums and by asking elders on how they kept their ‘food alive’. Toni wants to capture these stories to preserve and expand what it means to Keep Food Alive.

Abeego has now become a household name because it’s durable, it uses minimal energy to produce, it saves honey bees by saving food and most importantly it is a natural way to preserve food.

If you are on the path to a more natural and waste free lifestyle, then I suggest you try out the Canadian made Abeego beeswax!

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